PNCIMA

EBM Goals, Objectives and Strategies

The Role of Goals, Objectives and Strategies in the Planning Process

Setting goals and objectives is a critical component of any planning process, as they provide the necessary context and support required to manage the plan’s implementation. Understanding the difference between goals and objectives and how they work is important.

Goals relate to the broad purpose and expected end result of the planning initiative, and typically apply to the whole plan area. They reflect broad ideals, aspirations or benefits pertaining to specific environmental, economic or social issues, and are the general ends towards which efforts are directed. Goals answer the question, “What must be accomplished to realize what we want?” They are achieved through objectives, strategies and actions.

Objectives also describe a desired future state, but are more specific and concrete than goals. They are the means of reaching the goals. They answer the question, “What steps are required to achieve the goal?”

Whereas objectives define “what” outcome is intended for particular resource values, strategies describe “how” the desired outcome will be achieved. They answer the question, “What specific measures or actions are required to achieve the goals and objectives?”, and are normally drafted to correspond directly to the objective they serve.

PNCIMA EBM Goals, Objectives and Strategies

PNCIMA’S EBM goals are interconnected and cannot be taken as separate from one another.
It is the purpose of the PNCIMA EBM Framework to achieve:
  1. integrity of the marine ecosystems in PNCIMA, primarily with respect to their structure, function and resilience
  2. human well-being supported through societal, economic, spiritual and cultural connections to marine ecosystems in PNCIMA
  3. collaborative, effective, transparent and integrated governance, management and public engagement
  4. improved understanding of complex marine ecosystems and changing marine environments


The EBM objectives for PNCIMA, as outlined in Table 4-1 of the PNCIMA plan, were developed through a collective effort. The IOAC carefully considered how to best reach the PNCIMA goals, and worked to develop EBM objectives which were subsequently reviewed by all collaborative governance parties. The objectives that appear in the plan reflect the recommendations made by the IOAC, as well as input from the PNCIMA Steering Committee. They are applicable to PNCIMA as a whole but can be equally applied to planning, management and decision-making at other spatial scales within the area. As with the goals, these objectives are interconnected.

Management strategies and associated timelines for advancing PNCIMA objectives are also outlined in the EBM framework. Strategies may influence the outcome of more than one objective; therefore, some duplication is present. Specific actions are not identified in the EBM framework. These will be identified on a case-by-case basis through work planning as particular strategies are implemented.